Case Study

Introduction

Syte is a visual AI company specializing in product discovery tools for e-commerce and retail brands. By enabling customers to search for products using images instead of text, Syte enhances product findability, customer engagement, and conversion rates—particularly for fashion, home décor, and electronics retailers.

Top Remotely worked closely with Syte to develop and deploy its Visual Discovery Suite, contributing to the end-to-end engineering of computer vision modules, tagging automation, API integrations, and mobile-optimized interfaces. Our collaboration helped translate advanced AI into seamless user experiences for retail brands across Europe and North America.

Syte is used by mid-tier and enterprise retailers looking to modernize their discovery and navigation workflows.

Challenges

Retailers were facing persistent roadblocks in product search and discovery, such as:

• Poor user experience due to keyword-based search limitations.
  
• Low engagement from mobile users who found it difficult to type detailed queries.
  
• High bounce rates due to mismatched search results.
  
• A need for more engaging on-site experiences to reduce friction.

Objectives

Top Remotely was brought in to help Syte:

• Introduce visual product discovery to supplement traditional text search.
  
• Increase product findability and reduce zero-result search pages.
  
• Improve mobile UX by reducing dependency on manual input.
  
• Drive more personalized interactions through AI-driven suggestions.

Solutions

Syte deployed its Visual Discovery Suite, which Top Remotely helped build, scale, and refine for performance, accessibility, and cross-platform compatibility.

• Camera Search: Users upload an image or screenshot to find visually similar products from the retailer’s catalog.
  
• Recommendation Engine: AI-based suggestions for “Shop the Look,” similar styles, and trending items.
  
• Deep Tagging: Automated, granular product tagging using computer vision and NLP.
  
• Searchandising: A combination of visual cues and behavioral data to guide search result rankings dynamically.
  
• Social-Like UX: Interactive, swipe-based exploration of collections to mimic the experience of scrolling Instagram or Pinterest.

Deployment Process

Top Remotely led a structured deployment lifecycle to ensure seamless integration and scalability for retail clients:

• Integration: Implemented via JavaScript SDK and API-based connections with Magento, Salesforce Commerce Cloud, and custom platforms.
  
• Data Mapping: Retailer catalogs were scanned and tagged automatically via Syte’s AI.
  
• Mobile Optimization: Customized UI components for mobile-first discovery.
  
• Training & Support: Retailer teams were guided through tagging rules, analytics dashboards, and integration tuning.

Results

Through a collaborative build and deployment effort with Top Remotely, Syte achieved the following milestones:

• Increased search conversion rate by 22%, especially among mobile users.
• Reduced “no results” searches by 35% within the first 90 days.
• Boosted average session duration by 28% thanks to more engaging visual browsing.
• Improved catalog tagging efficiency by over 50% compared to manual methods.

Technology Stack

• AI/ML: Custom deep learning models for computer vision and NLP (TensorFlow, Keras)
  
• Backend: Python (Flask), Node.js
  
• Frontend: Vanilla JavaScript, React
  
• Cloud Infrastructure: Microsoft Azure
  
• Data Services: Elasticsearch, MongoDB
  
• Integrations: RESTful APIs with Magento, Shopify Plus, SFCC, and headless CMS platforms

Top Remotely played a critical role in helping Syte redefine product discovery through visual AI, creating a seamless path from image input to product exploration. By bridging cutting-edge computer vision with mobile-first UX, we enabled Syte to deliver a modern discovery engine that engages shoppers, boosts conversions, and reduces friction across digital storefronts.

For retailers looking to mirror the discovery experiences of tech giants like Pinterest and ASOS, Syte—with Top Remotely engineering leadership—offers a plug-and-play transformation that delivers fast ROI and long-term innovation.